Hi, I’m Sandra
Founder | Social Media Professional | Content Creator
Welcome to my world of short-form video storytelling, where I capture authentic, unscripted moments and craft them into narratives you'll cherish for years to come. My journey as a content creator has evolved through diverse roles and industries within social media, honing my ability to tell stories that resonate.
Photo by Sarah Ellefson
How it started
With over a decade of experience in executing social media strategies and crafting compelling content across the tech, wellness, CPG, and wine industries, I discovered a way to blend two passions close to my heart: weddings and content creation.
My journey into the wedding industry began with a mobile bar business in Santa Barbara. I quickly became captivated by the connections I formed with couples and the profound moments that unfolded during their special days. My camera roll would overflow with snapshots of love, revealing the raw, emotional moments that often go unnoticed.
Heart Crafted Social was born from merging two passions, creating beauty and celebrations. It’s a venture dedicated to preserving weddings' joy, emotion, and beauty through authentic, unscripted content that couples can cherish for years.
A personalized approach
I believe in meticulously bringing our couple’s love story to life in a personalized and beautiful way. It’s impossible to take in every detail during the emotional rush of a wedding day.
My approach is one of observation. I observe and capture the candid moments that are unfolding when you least expect it. The sweet moment between the bride’s grandparents, a funny gesture from the groomsmen, an emotional moment between the bride and groom when the professional camera is put away – all of these unscripted moments shape the story of your special day.
Wedding content creation is a modern approach to capturing and preserving the best moments that unfold on your wedding day.
Photo by Katie Ruther